SENZA brings strategy, branding, content, websites and paid advertising into one plan. We start with your business goal, select the relevant channels and coordinate the team and the journey from an enquiry to lead handling.
Integrated marketing is for businesses that need to align promotion with their product, sales process and available resources.
01
Launching a business or product
You need positioning, a clear offer and a digital foundation: branding, a website, content and a go-to-market plan.
02
Your channels work in isolation
Advertising, social media and your website send different messages, while the journey from an enquiry to a sale is unclear. You need shared priorities and tracking.
03
You want to delegate marketing
You need one accountable contact and coordinated specialists rather than managing every channel yourself each day.
02 / SCOPE OF WORK
Your goal determines the scope.
These are the capabilities we draw on to create your individual plan. Not every business needs every tool, and not every contract includes every capability.
01
Strategy & growth
Business audits, marketing and digital strategy, positioning and launch roadmaps. We define goals, priority channels and the sequence of work around your starting point.
02
Brand & web
Logos, visual identity, brand guidelines, product positioning, website design and development. We connect your visual system with a clear offer and a practical route to an enquiry.
03
Content & social
Social media marketing for Instagram, Facebook and Telegram: content systems, photography, video, UGC and creator partnerships. We build consistent communication around your product and audience.
04
Paid media & visibility
Meta Ads, Google Ads, SEO and GEO. We connect campaigns, a sound technical website foundation and useful content for search and AI systems, assessing enquiries and outcomes in their business context.
05
Launch & coordination
Product launches, specialist coordination and production. We align the team’s tasks in one delivery plan and involve partners for offline events where needed.
We first agree on priorities, deliverables, responsibilities and budget. CRM and lead-handling work are included when they are needed for your sales journey.
03 / PROCESS
From diagnosis to testing what works.
Full-cycle engagements follow a three-month working cycle. This describes how we organize delivery, not a promise of sales within three months.
01
Understand & prepare
Meetings, research, strategy and preparation of channels and assets.
02
Launch & test
Implement priorities. Launch channels, campaigns and hypotheses.
03
Review & strengthen
Analyze data, optimize and plan the next stage of growth.
Early signals may appear sooner. Timing and outcomes depend on the business, budget and market. After three months, we evaluate the full cycle and agree on next steps.
04 / BESTBUS
How the system came together for BestBus.
For this transport business, we connected brand updates, the website, content, advertising and booking management. The case shows an integrated engagement, not the performance of a single ad channel.
BestBus
€24,340
CRM order value, labelled “Amount due”
27 Jul–11 Sep 2026 · collaboration period
Challenge
Connect the transport brand and its promotion with enquiry handling, bookings and order tracking.
Solution
Developed the marketing strategy and brand positioning, and updated the logo and brand guidelines. Updated the website and added service information. Worked across Instagram, Facebook, Telegram and Viber on content, video and audience communication. Set up Meta Ads and a CRM with order statuses, a dispatcher guide and follow-ups. Worked on Google Business Profile, local search and review collection. Created visual assets and offline banners.
Result
The CRM order value labelled “Amount due” was €24,340 for 27 Jul–11 Sep 2026. Connected the refreshed brand, website, social media, advertising and booking process into one marketing system.
Source: BestBus CRM and clarification from SENZA’s founder. €24,340 is the total order value, labelled “Amount due” in the dashboard; received payments are tracked separately. This is not net profit or revenue attributed exclusively to Meta Ads.
Deliverables and business outcomes are not the same. We document the agreed work and evaluate business metrics against your goal and the available data sources.
01
A plan with clear priorities
A marketing approach, selected channels and a sequence of actions suited to your starting point.
02
Assets and working channels
Agreed brand assets, a website, content or campaigns, depending on scope. Not every capability is included automatically.
03
Evidence for the next decision
Enquiries, bookings, sales or awareness, depending on the goal. We distinguish reach, conversations, orders and money received, and state the period and data source.
Service fees and channel costs are agreed separately.
Our proposal separates agency fees, advertising spend and additional production. Scope, team, stage timings and required access depend on the project. This page is not a fixed package or a promise of a specific number of enquiries.
06 / FAQ
Before we begin.
Can I order only a website, social media management or advertising?
Yes. SENZA also takes on individual tasks. Before starting, we agree on the business goal, scope and any dependencies on other channels.
What should I prepare for the first review?
Tell us about your business and desired outcome, and share website or social links if available. Do not send passwords, payment details or customer lists.
What is included in the free review?
We review your materials and hold a 30–60 minute overview meeting on Zoom. We recommend three promotion channels and then provide a presentation with recommendations and 2–3 engagement options. This is not in-depth research or a finished strategy.
Why does the working cycle start at three months?
Research, preparation, launch and testing take time. This is the minimum full-cycle engagement, not a guarantee of payback or identical results for every business.
Is advertising spend included?
Agency fees, advertising spend and additional production are agreed separately. Your proposal specifies the final scope of work.
Can you work alongside our team?
We agree on responsibilities across SENZA, your team and specialist partners. The scope determines which roles and access are needed.
Do you guarantee a certain number of sales?
No. Outcomes depend on the product, market, budget and lead handling. We agree on goals and measurement, test hypotheses and adjust the plan using evidence.
07 / START WITH YOUR GOAL
Your next step:
find your starting point.
Tell us about your business and the outcome you want. We will review your materials and arrange your Zoom review.
30–60 MIN / ZOOMOverview review · 3 channels
Mon–Fri, 10:00–19:00 Kyiv time. We respond within one working day.
