CASE STUDY / BESTBUS
BestBus case study: integrated marketing for a transport business
Branding, marketing and booking management working towards one goal. This case explains the work delivered and what the recorded CRM figure actually represents.
- CRM metric
- €24,340
- CRM order value, labelled “Amount due”
- Collaboration period
- 27 Jul–11 Sep 2026 · collaboration period
- Context
- TRANSPORT / UKRAINE — EUROPE
Source: BestBus CRM and clarification from SENZA’s founder. €24,340 is the total order value, labelled “Amount due” in the dashboard; received payments are tracked separately. This is not net profit or revenue attributed exclusively to Meta Ads.
01 / CONTEXT & BRIEF
The task: connect promotion with booking management.
BestBus is a passenger transport project connecting Ukraine and Europe. The initial brief was to align the brand and its marketing channels with enquiry handling and order tracking.
Connect the transport brand and its promotion with enquiry handling, bookings and order tracking.
This case does not provide comparable figures from before the engagement. We therefore do not calculate percentage growth or claim that every order resulted from SENZA’s marketing.
02 / WORK DELIVERED
What SENZA delivered.
The engagement went beyond advertising, connecting the brand, digital channels and booking process. The following scope comes from the confirmed project account; it is not a timeline of individual launches.
Developed the marketing strategy and brand positioning, and updated the logo and brand guidelines.
Updated the website and added service information.
Worked across Instagram, Facebook, Telegram and Viber on content, video and audience communication.
Set up Meta Ads and a CRM with order statuses, a dispatcher guide and follow-ups.
Worked on Google Business Profile, local search and review collection.
Created visual assets and offline banners.
03 / OUTCOME & DATA LIMITS
The system built and the meaning of the metric.
The CRM order value labelled “Amount due” was €24,340 for 27 Jul–11 Sep 2026. Connected the refreshed brand, website, social media, advertising and booking process into one marketing system.
What the figure shows — and what it does not.
- The source is the BestBus CRM and clarification from SENZA’s founder. The figure is the order value labelled “Amount due” in the dashboard for the stated period.
- Received payments are tracked separately. We do not describe €24,340 as cash received or net profit.
- This is not revenue attributed exclusively to Meta Ads. Without separate attribution data, we cannot allocate the figure to individual channels or calculate ROAS.
- One project’s outcome is not a promise for another business. Scope, market, budget and enquiry handling all matter.
04 / FAQ
The case at a glance.
What figure was recorded for BestBus?
€24,340 is the CRM order value labelled “Amount due” for the collaboration period, 27 Jul–11 Sep 2026. It is not the total of payments actually received.
Was this the result of paid social alone?
No. The case covers strategy, branding, the website, social media, Meta Ads, CRM and local visibility. The order value is not a Meta-attributed metric.
What role did CRM play?
The confirmed scope includes a CRM with order statuses, a dispatcher guide and follow-ups. It connects enquiries with booking handling and order tracking.
Can I request a similar integrated engagement?
Yes. SENZA provides integrated digital marketing. We first define your business goal and the scope needed. This case does not promise the same figure or timing for your project.
05 / SENZA
Who published this case.
Published by the SENZA editorial team.
Factual basis: the BestBus CRM and clarification from Kseniia Zinenko, SENZA’s founder.
Kseniia Zinenko · FOUNDER / DIGITAL STRATEGIST
We publish an aggregate account, not passenger records or CRM access details.